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Mónica Deza

Present and future of digital signage

22/06/2015 - News -

Mónica Deza, CEO of Bendit Thinking, gave a talk on digital signage on the second day of the XXIV Outdoor Advertising Conference, held in Toledo, Spain. In her talk, entitled “Smart Signage: New Measures of Effectiveness”, Deza shared her experience in measuring the effectiveness of advertising in digital media.

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(Photo courtesy of marketingdirecto.com)

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