News

atención y audiencia

La atención también cuenta

28/03/2017 - News

En el mercado televisivo, el GRP sigue siendo la referencia que domina buena parte de las decisiones estratégicas, pero la tecnología ha favorecido una multiplicidad de consumos audiovisuales que también requieren nuevas maneras de medir su audiencia. En ese entorno, aspectos como la atención, la…

read more
El Nuevo Consumidor Digital

“The New Digital Consumer”

26/06/2015 - News

The presentation of the book “The New Digital Consumer”, by Angel Bonet, Juan Jose Delgado, Rafael Fernandez and Monica Deza, took place in Madrid yesterday. It was held at Deusto Business School, and a large group of managers and entrepreneurs attended the event.    More info.

read more
Mónica Deza

Present and future of digital signage

22/06/2015 - News

Mónica Deza, CEO of Bendit Thinking, gave a talk on digital signage on the second day of the XXIV Outdoor Advertising Conference, held in Toledo, Spain. In her talk, entitled “Smart Signage: New Measures of Effectiveness”, Deza shared her experience in measuring the effectiveness of…

read more
Toledo_horizontal2

Bendit Thinking, present at the XXIV AEPE Conference of Foreign Advertising

18/06/2015 - News

Hotel Beatriz, in Toledo, hosts, from yesterday until tomorrow, the XXIV Conference of Outdoor Advertising in which advertisers, advertising agencies, media agencies, exclusivist companies, public administration, and experts from all over Spain are participating. In this event, the latest trends, developments and timeliness of outdoor…

read more
Encuentros DCH

The leader of the XXI century: How to identify, attract and retain them

17/06/2015 - News

The third of the DCH Meetings (International Organization for Human Capital Managers) attended by directors, members and officials within the field of Human Resources was held at the Hotel Westin Palace on June 16th. The panel discussion, moderated by Vivian Acosta, had the presence of…

read more
MJPC

Neuroscience and Organizational Strategies

02/06/2015 - News

Bogota, May 29, 2015 María José Pérez-Cejuela, general director of the division of people of Bendit Thinking Spain, and Mario Sigfrido Huertas, CEO of Bendit Thinking Latam, were invited as speakers on the Plenary Forum, organized by the Presidents Forum.

read more

Bendit Thinking lands in Colombia

28/05/2015 - News

Bendit Thinking, the strategy design consultancy that is specialised in marketing and innovation, arrives in Colombia with the opening of its delegation in Bogotá. READ MORE

read more

Beauty & Go, one of the 100 Best Ideas of the Year

19/05/2015 - News

One more year, the “Actualidad Económica” magazine awarded the 100 Best Ideas Of The Year, as a recognition to the most innovative companies in each sector.    Source: expansion.com (text in Spanish). READ MORE

read more

Tech Marketing Show 2015

15/05/2015 - News

Mónica Deza, CEO of Thinking Bendit, took part in the panel discussion made up of five “Prophets” on May 12.

read more

‘Bent’ thinking reaches Spain: BENDIT THINKING

23/04/2015 - News

Yesterday saw the official presentation of Bendit Thinking in Madrid, the new and disruptive international strategy design firm specializing in marketing and innovation, attended by a large group of businessmen & businesswomen, executives, and opinion leaders. READ MORE    Download Press Release (text in Spanish).

read more